Lu Yoga

Design a logo for a newly opened yoga studio that emphasises how yoga can bring peacefulness to your mind and body, rather than focussing on spirituality.

Striving to ensure the logo felt gentle and friendly, I based my concept around a sunrise, the time of day I most associate with peace and relaxation. I centred a reversed out silhouette of the client within a blended orange watercolour background, combining the elements to portray the relaxation customers can expect to feel with the client. This feeling of peacefulness is carried through to the text with a lightweight handwritten font.